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Google Analytics when embedded into your website will provide you with statistical and analytical information relating to your website traffic and information ’beyond the click’. This information can be displayed and managed via customisable interfaces and will produce reports on key words, traffic trends, Adwords and viewer behaviour. This is a powerful tool and can monitor the success of your marketing campaigns and when linked to wrapped emails (e-mails with embedded HTML) you can monitor the success of your mailing campaigns and the beyond the click navigation that any client may follow through your targeted marketing. |
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The dashboard Here we have the basic user interface dashboard showing site information. Each section can be expanded for a more detailed analysis of any criteria. So we know where the visitors come from, how many, what they looked at and for how long. Traffic sources will show you how they got there, search engine, direct, site/ e-mail link ect. To take the Google Analytics product tour…… |
